CDM Yachts
Built to take a guest from browsing the fleet to a priced charter request in a few minutes, and to track every request from the first click to the follow-up email.
CDM Yachts runs yacht charters, sales and management out of San Diego. We replaced their WordPress site with a custom PHP platform: a page for every yacht, a landing page for every occasion and an inquiry form for every kind of request, plus the tools behind it that capture, track and follow up on each lead.
Built to take a guest from browsing the fleet to a priced charter request in a few minutes, and to track every request from the first click to the follow-up email.
Page by page.
Screens from the live site. Hover one to scroll the full page.
The fleet, on the water.
Photography of the yachts featured on the site.
Just as good on a phone.
What we built.
A ground-up rebuild that replaced WordPress, then grew into the system the office runs on.
On the site
A page for every yacht
Gallery, specs and rates for each boat, all driven from one data file, with limited-time promo rates when the office runs them.
Charter price estimator
Guests pick a yacht and see an estimate, then send it straight in as a charter request.
11 occasion pages
Weddings, corporate events, whale watching and more, each with its own copy and request path.
7 tailored inquiry forms
Charter, sales, service, management, instruction, delivery and general contact, each with its own office notice and guest confirmation email.
Sportfishing bookings
Call-to-book buttons, a fishing quick quote, and trip, angler and species fields on the request form.
Search groundwork
Structured data for the business, services, FAQs and articles, a sitemap, and redirects from every old WordPress address.
Behind the scenes
Leads dashboard
A private dashboard to filter requests, export them, resend notices and log phone calls.
Guest email program
A monthly digest, seasonal emails and personal follow-ups, with opt-in and one-click unsubscribe, sent on a daily schedule.
Monthly results
Emails sent, clicks, requests, calls and fishing inquiries by month, ready for the client report.
Push-to-deploy
Every approved change goes live automatically from the code repository.
Want a website like this?
Every project on this site started with a short conversation about what the business actually needed. Let's have yours.