Marine

CDM Yachts

A yacht brokerage needed a digital listing presence to attract serious buyers.

Services
WordPress Website
Industry
Marine
Year
2021
Technology
WordPress Marine Vessel Listings Brokerage Custom Theme
The Client

CDM Yachts is a yacht brokerage facilitating the purchase and sale of luxury vessels. Their digital presence needed to attract qualified buyers and present available inventory in a way that matched the quality of the vessels.

The Challenge

Yacht brokerage buyers do significant online research before contacting a broker. A weak digital presence loses prospects before the first conversation — and in a transaction category where individual deals represent hundreds of thousands to millions of dollars, every lost prospect is significant.

Goals
  • Build a professional vessel listing system
  • Attract qualified buyers through the website
  • Present the brokerage as a credible, professional partner
  • Communicate the depth of available inventory
Process

How we built it.

The website was built around vessel listings with full specification pages — photos, dimensions, equipment, pricing, and seller notes. A clean browsing experience let buyers filter by type, size, and price range. Contact forms were positioned on every listing page to minimize friction for interested buyers.

Outcomes

What changed.

CDM launched with a listing presence that gave qualified buyers everything they needed to evaluate vessels before reaching out. The brokerage could now be found online by buyers doing initial research — rather than relying entirely on referral-based discovery.

Custom vessel listing system
Full specification pages with photo galleries
Browse and filter by vessel attributes
Direct inquiry forms on each listing
York's Take
"Yacht listings are interesting because the photography is the product. Everything else is in service of presenting those images at their best. The design problem is really a photography presentation problem — and solving it elegantly is where the work is."
York — Founder & Lead Engineer, York Digital Media

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