HTP Motorsport

Built to turn a search for a specific service into a booked appointment, with the details and photos the shop needs before the car arrives.

Industry
European & Performance Car Specialist
Website
htpmotorsport.com
Capabilities Shown
Custom PHP rebuild Blog & content Appointment booking Technical SEO Branded email
HTP Motorsport website — desktop view
HTP Motorsport website — mobile view
Mobile view
20
core pages, including 9 service pages
20
articles at launch
57
shop photos in the gallery
48
makes in the appointment form
About the Business

HTP Motorsport services and upgrades European and performance cars in Tempe, Arizona. We rebuilt their WordPress site in custom PHP, rewrote service pages that had been carrying the wrong copy, and added a blog, a filterable gallery and an appointment form that takes photos of the car.

The Objective

Built to turn a search for a specific service into a booked appointment, with the details and photos the shop needs before the car arrives.

The shop’s own photography.

Real cars and the real shop, not stock.

BMW M3 at sunset
McLaren 720S with its doors up in the HTP shop
HTP Motorsport logo on the shop wall
Technician running diagnostics on a BMW

Just as good on a phone.

HTP Motorsport — Home on a phone
Home
HTP Motorsport — Appointments on a phone
Appointments
HTP Motorsport — Blog on a phone
Blog
HTP Motorsport — Gallery on a phone
Gallery

What we built.

A full rebuild of the shop’s site, plus the publishing tools to keep it growing.

On the site

Custom rebuild

WordPress replaced with hand-built PHP. Old addresses redirect, and missing pages return a real 404.

9 service pages, one template

Each service lists the specific work involved, all driven from one data file.

Appointment form with photos

Customers pick their make, describe the work and attach photos of the car, with spam protection built in.

Blog

Articles with a table of contents and cited sources, plus categories, tags, search and an RSS feed.

Filterable gallery

57 photos from the shop, sorted into six categories.

Search groundwork

Structured data on every page and a generated sitemap.

Behind the scenes

Branded form emails

On-brand emails for the shop and the customer, with the customer’s photos attached to the shop’s copy.

Article checks

Every article is checked before it publishes: no image without a rights record, and the shop’s style rules enforced.

Change-only deploys

A deploy script that uploads only the files that changed.

Want a website like this?

Every project on this site started with a short conversation about what the business actually needed. Let's have yours.